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Consumer Class Actions: 6.1 Introduction

This chapter examines the steps consumer lawyers can take to protect the class efficiently and effectively throughout the different stages of litigation. The steps can be divided into three timeframes: before the complaint is filed, after the complaint is filed but before the class has been certified, and after the class is certified. With that framework in mind, this chapter discusses:

Consumer Class Actions: 6.2 Timing and Procedure

Timing and procedure are always critical in litigation. This is especially true in class actions because the problems and issues inherent to complex litigation are amplified. “The aggregation of a large number of claims and the ability to bind people who are not individual litigants tend to magnify [those] problems and issues, increase the stakes for the named parties, and create potential risks of prejudice or unfairness for absent class members.”4

Consumer Class Actions: 6.3.1 Importance of Preserving Documents

The reasons for taking care to preserve documents are straightforward. A class member’s claim frequently depends upon the existence of records in the defendant’s possession. Missing records can extinguish a class member’s rights or at least make a proof of claim much more difficult, if not impossible. Destruction of records also may prove damaging to the class as a whole. For example, missing records may make it impossible for the plaintiff to prove numerosity or the extent and illegal nature of the defendant’s conduct.

Consumer Class Actions: 6.3.2 Preliminary Actions to Preserve Documents and ESI Before Filing

Abraham Lincoln said, “[g]ive me six hours to chop down a tree and I will spend the first four sharpening the axe.” As with all litigation, much of the most important work on a case begins long before the complaint is filed. In order to protect the class, it is good practice for a consumer lawyer to spend a significant amount of time doing pre-suit investigation, which will enable class counsel to start the case in a strong position and with a good command of key evidence.

Consumer Class Actions: 6.3.4 Specific Actions Relating to Preserving ESI

The Federal Rules of Civil Procedure include requirements governing electronically stored information (ESI). ESI differs from paper information in many respects—for example, in volume, variety of sources and formats, dynamic quality, and hidden information (such as metadata and embedded data). ESI is dependent on the system that creates it. Deleting information from a computer usually does not erase it completely. These factors make both preservation and discovery of ESI more complicated than paper discovery.

Consumer Class Actions: 6.3.6 Arguing the Motion

Even if a judge denies a motion for a document preservation order, it is important that the plaintiff’s lawyer obtain, at some point during the argument on the motion, a statement by the defendant’s lawyer that the defendant has been told to preserve class members’ files.48 If corporate management and its lawyers have knowledge that a document retention policy will result in destruction of relevant documents in the absence of a preservation order, and they nevertheless do not issue a preservation directive, it is tantamount to an intentional de

Consumer Class Actions: 6.4.1 Potential Problems with Improper Defense Contact

Most defendants in consumer class actions do not engage in inappropriate communications with putative class members concerning the pending litigation. But some defendants do, in an attempt to render the claims moot or convince class members to: (1) opt out; (2) release their claims; (3) enter into out-of-court settlements; or (4) compromise their factual situations in some way.50 Hopefully, those kinds of issues will not arise, but it is important to be aware of possible problems and how to address them.

Consumer Class Actions: 6.4.2 Overview: Allowance and Restriction of Contact

While this section is concerned with improper defense contact with class members—before and after class certification is granted—it is also helpful to consider related case law that has arisen in the context of contact with class members by plaintiff’s counsel and by objectors. The key Supreme Court decision setting forth criteria for non-communication orders is Gulf Oil Co. v.

Consumer Class Actions: 6.4.3 Defense Communication with Putative Class Members Pre-Certification

The American Bar Association’s Standing Committee on Ethics and Professional Responsibility has issued a formal opinion on the issue of contact by counsel with putative members of a class prior to class certification.62 The formal opinion recognizes that, “[b]efore a class action has been certified, counsel for plaintiff and defense have interests in contacting putative members of the class” and that Model Rules of Professional Conduct 4.2 and 7.3 do not generally prohibit counsel for either party “from communicating with persons who may in the

Consumer Class Actions: 6.4.4 Defense Communication with Class Members After Certification

Once the class has been certified, the defendants’ lawyers may not communicate directly with class members because the plaintiff’s lawyer represents all class members.85 State rules of professional responsibility based on the American Bar Association’s (ABA) Rule of Professional Conduct 4.286 invariably prohibit counsel from communicating with a party known to be represented by a lawyer, and class members must be treated as parties represented by a lawyer.87

Consumer Class Actions: 5.1 Introduction

Complaints are often the first document that judges and law clerks review in order to familiarize themselves with the case. A well-written and persuasive complaint can set the framework for positive court consideration of the case.1 The complaint should educate the judge about the context of the particular violation that the class has alleged—and persuade the judge that the facts and law support class certification and the merits of the claims.

Consumer Class Actions: 5.2 General Pleading Considerations

A class action complaint should be drafted to withstand the judicial scrutiny that will be undertaken according to the standards applied by the forum court. The pleading should contain a complete statement of all facts and the legal elements necessary to show entitlement to class certification and relief on the merits of the claims. It should be written in anticipation of an immediate motion to dismiss by the defendants.

Consumer Class Actions: 5.4 Special Pleading Considerations—Spokeo, Ramirez, and Standing

In 2016, the Supreme Court decided Spokeo, Inc. v. Robins,28 which considered whether the plaintiff had Article III standing to redress a bare procedural violation of the Fair Credit Reporting Act (FCRA). The violation in Spokeo involved a credit reporting agency publishing inaccurate information about the consumer on its website. The Court decided that, to have standing, a plaintiff must have suffered or faced a material threat of a concrete, particularized injury—a bare procedural violation does not suffice.

Consumer Class Actions: 5.6 Pleading Class Prerequisites

Because the complaint will serve as the basis for class certification, it must carefully address each of the specific requirements set forth under Rule 23. Given that, at least in federal court, the allegations in the complaint will not be presumed to be true for the purposes of class certification, it is important to provide sufficient factual bases for establishing Rule 23 elements. As discussed above, these issues usually fit naturally in the “Class Action Allegations” section of the complaint.

1. Class Definition

Consumer Class Actions: 5.7.2 Claim-Splitting

“Claim-splitting” refers to the general requirement that all claims for relief arising from a single transaction or occurrence must be brought in one action.67 A subsequent suit, arising from the same transaction or events underlying a previous suit would be barred under the doctrine of res judicata.68

Consumer Class Actions: 5.8 Other Special Pleading Considerations

There are a variety of special pleading techniques that may be used in conjunction with class litigation. This section contains some of them.

1. Pleading Based on Information in the Possession of the Defendants

If there is information that is in the possession of only the defendant, such as a class list, then the appropriate allegations may be made based upon that information. This pleading may be important to verify that the defendant has the information, such as the proposed class list.

2. Pleading on Information and Belief

Consumer Class Actions: 5.9 Reviewing the Complaint with the Client

Conduct a thorough review of the underlying facts with the potential class representative before the complaint is filed. Make sure that the class representative understands the factual allegations that form the basis of the defendant’s wrongful conduct. To the extent possible, educate the class representative on the basic legal theories under which the case will be prosecuted.