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Consumer Warranty Law: 1.8.2.2 Privity of Contract

An important restriction on consumer warranty rights is the outdated concept of privity, that a consumer can enforce a warranty remedy against the manufacturer or other seller only if the consumer has a direct contractual relationship with the seller. A consumer is said to lack vertical privity when the consumer attempts to sue a manufacturer or other party in the distribution chain with whom the consumer has not dealt directly.

Consumer Warranty Law: 1.8.2.3 Contractual Limitations on Buyer’s Remedies

Limitations on remedies are different from disclaimers of warranties. The disclaimer of warranty attempts to prevent a warranty right from being created. A contractual limitation on remedies attempts to limit the recovery a consumer can seek when an existing warranty has been breached. Common limitation of remedies clauses limit the consumer’s remedy to repair or replacement, and waive any right to consequential or even direct damages.

Consumer Warranty Law: 1.8.2.4 Notice of Breach

In most cases the consumer must provide prompt notice to the seller of any breach of warranty, as a condition of recovering damages because of that breach.462 The notice need not be formal. The buyer need only communicate to the seller that the transaction is troublesome.

Consumer Warranty Law: 1.8.3 Proving Breach of Warranty

If the buyer has accepted the goods, the buyer has the burden of proving a warranty breach. If the buyer rightfully rejects the goods before legally accepting the goods, then the seller has the burden of proving that the goods conformed to all warranties.465

Consumer Warranty Law: 1.9.1 Introduction

This section provides a list of notable topics that may arise in automobile sales and finance transactions, and also pinpoints the subsections where these topics are discussed in this and other NCLC treatises. It is recommended that users view this checklist in this treatise’s digital edition, which provides live weblinks to these related subsections.

Consumer Warranty Law: 5.1.1 The Nature of Disclaimers

Most consumer transactions, especially those for used goods, involve some attempt by the seller or manufacturer to disclaim warranty liability. Typically, the disclaimer is a clause in the contract or warranty which states that there are “no warranties, express or implied,” or that the written warranty is “in lieu of all warranties, express or implied.” A more sophisticated contract will also contain a clause stating that the “IMPLIED WARRANTY OF MERCHANTABILITY IS DISCLAIMED.” A common variation of this clause is the statement that the product is sold “as is.”

Consumer Warranty Law: 5.1.2 UCC Policies Favor Giving Effect to Warranties

The Uniform Commercial Code (UCC) approach to disclaimers is based on the UCC policy to give effect as much as possible to the parties’ understandings and reasonable expectations.3 The literal language of the writing may be ignored if it differs from those understandings and expectations, as substance is favored over form.

Consumer Warranty Law: 5.2 No Disclaimer of Express Warranties

Consistent with the basic UCC policy that the substance of the parties’ actual agreement is more meaningful than the form of the written contract, section 2-316(1) provides that a seller cannot make a statement of fact or promise in the negotiation, in advertising, or in writing, and then attempt to avoid the legal consequences by using a contract disclaimer.6 To do so would be contrary to the parties’ agreement and an unfair surprise to the buyer. In the words of section 2-316(1):

Consumer Warranty Law: 5.3.1 Prohibition Against Disclaimers

The Magnuson-Moss Warranty Act provides that, when the Act applies and a supplier21 provides a “written warranty” or enters into a “service contract,” that party cannot disclaim implied warranties.22 This important restriction on warranty disclaimers is discussed in detail in § 2.3.2, supra.

Consumer Warranty Law: 5.3.2 Permissible Limitation on the Duration of Implied Warranties

Even when the Magnuson-Moss Act prohibits disclaimer of implied warranties, it allows a supplier to limit the duration of implied warranties to the duration of the written warranty.26 This provision means, for example, that a supplier offering a one-year written warranty can limit the duration of the implied warranty to one year.27 There are several important restrictions on this permissible limitation:

Consumer Warranty Law: 5.3.3 Magnuson-Moss Disclosure Requirements

When a seller or supplier gives a written warranty as defined by the Magnuson-Moss Warranty Act, the Act requires the warranty to be made available to the consumer prior to the sale,36 that is, before the contract is handed to the consumer and even before the deal is struck.37 A disclaimer in such a warranty should be invalid because of the Act’s prohibition against disclaiming implied warranties when a written warranty is given, but if the warranty is not made available to the consumer in advance i

Consumer Warranty Law: 5.4.1 Generally Applicable Restrictions

About a third of the states have broadly applicable statutes that preclude or restrict sellers’ ability to disclaim implied warranties. These statutes are listed below.39 In addition, many states have statutory warranties, lemon laws, inspection requirements, or restrictions on disclaimers that apply only to used motor vehicles.

Consumer Warranty Law: 5.5 UCC Requires Use of the Word “Merchantability” or Language Such As “As Is”

Section 2-316(2) provides: “to exclude or modify the implied warranty of merchantability or any part of it the language must mention merchantability.” This statutory language, adopted to protect the buyer’s expectation of merchantable goods, has been enforced by the courts with little difficulty. Failure to use the word merchantability renders the disclaimer per se invalid as to the implied warranty of merchantability.87

Consumer Warranty Law: 5.7 When Disclaimer Not Available Before Contract Is Signed

Sometimes the buyer is given a disclaimer only after the contract is signed, for example, at the time of delivery of the goods. The disclaimer may be in the operator’s or owner’s manual, on a label, or on an invoice. It may be contained in an installment sales contract that is signed after the buyer has already signed a purchase order and made a down payment. It may even be stamped on the contract after the signing. In some cases the disclaimer may be contained in the manufacturer’s warranty agreement.

Consumer Warranty Law: 5.8.1 General Requirement

The buyer’s expectations from the transaction are further protected by the requirement of section 2-316(2) that any disclaimer of the implied warranty of fitness for a particular purpose must be in writing and conspicuous, and that any written disclaimer of the implied warranty of merchantability must be conspicuous.110 This requirement applies to any “exclu[sion] or modif[ication]” of an implied warranty,111 and therefore should apply to a limit on the duration of the warranty, a provision narr

Consumer Warranty Law: 5.8.2 Definition of Conspicuous

Although the principle of conspicuousness is clear, its application is not. Conspicuousness depends on the entire circumstances, including location in the contract, size and color of type, surrounding words, as well as the timing of the disclosure.118 Section 1-201(b)(10) defines “conspicuous” as follows:

Consumer Warranty Law: 5.8.3 Type Size and Appearance

A contract disclaimer in type no larger than any other and not otherwise set out from the rest of the contract is not conspicuous and is inoperative as a disclaimer.120 Similarly, a disclaimer that contrasts only slightly with neighboring text is not conspicuous.121 If the print is too small or too light to be read, the disclaimer is inconspicuous.122 On the other hand, a disclaimer in boldface, all capitals, or larger print, especially if located