Unfair and Deceptive Acts and Practices (UDAP and UDAAP)

This is early material where the FTC is encouraging states to enact state UDAP statutes and other uniform state laws.

This FTC guide establishes standards for consumer, expert, and organizational endorsements as well as disclosure of material connections and general considerations concerning endorsements and testimonials.

This FTC guide establishes standards for vocational and correspondence schools as to deceptive business names, use of diplomas and sales practices and misrepresentations as to accreditation or approval, facilities, services, staff qualifications, student employment prospects, and enrollment qualifications.

This FTC guide establishes standards for offers of free merchandise or services, including the meaning of "free," disclosure of conditions, retailer's relationship with supplier offers, frequency, introductory offers, and negotiated sales.

This FTC guide establishes standards for former price comparisons, retail price comparisons, advertising of manufacturer suggested pricing, bargain offers based on purchases of other merchandise, and other price comparisons.