Unfair and Deceptive Acts and Practices: 12.3.1 Introduction
Although courts often distinguish between types of damages, there is not always a clear dividing line. Direct or general damages are those directly and immediately resulting from the unfair or deceptive act or practice and pertain directly to the goods or services involved in the transaction. For example, if a used car dealer sells the consumer a defective automobile, the decreased value of the automobile is direct damages.