Unfair and Deceptive Acts and Practices: 2.2.4.1 Solicitations and Unconsummated Offers
A sale need not be completed for liability to attach under a UDAP statute, particularly where statutory language specifically defines a covered consumer transaction to include “solicitations to supply products”807 or applies the statute to someone who “seeks” to purchase goods.808 However, a California court interpreted this language not to apply to a consumer who received an unsolicited spam e-mail advertisement, as they neither purchased nor sought to purchase anything.