Truth in Lending: 8.2.1 Introduction
Creditors offering home equity lines of credit (HELOCs) must comply with all standard TILA provisions for advertising open-end credit.44 There are also special requirements for advertising HELOCs.45 Significant changes in the advertising rules took effect in 2009.46 Note, however, that TILA provides no private remedy for violations of its advertising rules.47 Nevertheless, it