Unfair and Deceptive Acts and Practices: 4.2.14 Conduct, Pictures, and Brand Names
Conduct can be deceptive,308 as can pictures.309 Thus, for television or internet advertising, the court should look at the implied meaning of visual and audio imagery, and not just the words of an advertisement310 and the visual appearance of a product.311 A brand name can be deceptive.312 It is deceptive to package and