Unfair and Deceptive Acts and Practices: 9.1.4 Dance Studios
Dance studios have been challenged for engaging in unusually abusive sales practices, such as using high-pressure sales, flattery, and sham tests to sign up an older widow for a $18,000 dance lesson contract, then trying to switch her to a $49,000 contract, and, upon failing, discouraging her from attending the remaining lessons.60 Other high-pressure sales have also been found unfair or deceptive.61 Also deceptive are misrepresentations that lessons are free or at reduced prices,